Social media is one of the most powerful marketing tools of the present time. Social media has allowed businesses to build an interactive communication channel.
Social media strategy has become an essential part of the marketing efforts for most businesses. It is helping brands stay ahead of the competition as the markets become saturated. Moreover, it is the easiest way to gather feedback from the target markets and improve the products and services.
In order to have an effective social media strategy, it is important to avail the advantages of multiple social platforms. However, social media management is important as well. Without proper social media management, you won’t be able to achieve the right results.
Our experts have the knowledge about multiple social platforms. Each platform can be used to reach varying types of target markets that may be the requirement of your business. At 230i, we make sure that the social media strategy we develop for your business meets its specific goals and objectives. We ensure that it represents your brand’s mission and vision too.
Each new social media project is started with a consultation with the client. Our first step is to understand what your business is and what type of audience it is trying to access. Next step is to evaluate which social media platforms will suit the brand needs better and set Key Performance Indicators (KPI’s) to ensure success.