Hanan Gelbendorf
Chief Marketing Officer
Hanan Gelbendorf is based and heads the marketing
efforts in the US for 230 Interactive. Hanan is the founder and managing partner
of 2creativ LLC, a consulting firm specializing in developing go-to-web strategies
for a wide variety of clients.
Hanan has over 15 years of management experience
in high profile market leading corporations such as Eastman Kodak and Creo-Scitex
as well as to being in the founding teams of internet start-ups. Hanan specializes
in innovation, marketing, integrated market communication and brand management
coaching, product management, and project management. His experience includes
Business to Business product marketing and management, marketing strategy,
advertising, pricing, brand development, dealer channels management and sales
support.
He is a Co-inventor of patented business method for ecommerce networked
system, and led the business development of this project within Eastman Kodak.
In the recent years Hanan has been on the forefront of online business, specializing
in online video, advertising and marketing strategy and has become a recognized
figure in the NY web scene, with a strong network of professional contacts.